Episode 138

Brand, Trust, and Leadership in a Noisy Market with Courtney Ettus

What makes a company stand out when everyone is competing for attention? Courtney Ettus is Chief Marketing Officer of REsimplifi, Inc., and a respected voice in commercial real estate, brand strategy, and leadership. In this episode, she shares why trust, consistency, and authenticity matter far more than marketing tactics in today's crowded marketplace. Drawing on a career spanning fashion, global media, technology, and commercial real estate, she explains how strong brands are built by understanding people, solving real problems, and delivering on promises over time.

The conversation examines the growing role of technology and AI in commercial real estate, including how better data can support smarter decisions without replacing human judgment. Courtney offers insights into leadership, visibility, and the importance of helping organizations clarify their core values in ways that resonate with clients and stakeholders.

Beyond business strategy, we discuss mentorship, collaboration, and the importance of creating opportunities for others, particularly women in commercial real estate. Listeners will come away with valuable lessons on brand building, trust, leadership, and how long-term success is created through credibility, community, and a genuine commitment to serving others.

In this episode, you will hear:

  • How strong brands are built intentionally
  • Why trust and clarity matter more than ever
  • What leaders get wrong about marketing
  • How storytelling influences real business outcomes
  • How careers and companies are shaped by visibility, community, and strategic positioning

Resources from this Episode

amycalandrino.com

creorlando.com

thecalandrinofoundation.org

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Episode Credits

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About the Podcast

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The Performance Mindset Show
Insights for high performers in business, leadership, and real estate.

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About your host

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Amy Calandrino

Amy Calandrino, SIOR, CCIM, is a Director at Cushman & Wakefield with deep experience representing small and mid-sized businesses, family enterprises, and private investors throughout Central Florida and beyond. She is known for being a thoughtful listener, a creative problem-solver, and a strategic advisor who helps clients make informed decisions that support both their business goals and long-term wealth creation.

With a career rooted in guiding entrepreneurs and families through pivotal real estate moments, Amy brings clarity, structure, and actionable strategy to every assignment. She has completed hundreds of transactions across office, flex, and retail properties, and clients rely on her strong command of market trends, valuations, and space needs particularly within Winter Park and Greater Orlando. Her experience is backed by the SIOR and CCIM designations, reflecting her commitment to expertise and excellence in the industry.

In addition to her advisory work, Amy is the author of From Perfect to Real: Ditch Perfection, Shift Your Mindset, and Thrive on Your Terms, where she shares her SPORT Success System® for high performance. She is also the host of The Performance Mindset Show, a podcast featuring candid conversations with leaders in business, real estate, and entrepreneurship.

Committed to strengthening her community, Amy co-founded the Calandrino Foundation with her husband, Phil, to equip youth with the skills and mindset needed for entrepreneurship and financial empowerment. She also serves on the Park Avenue District Board in Winter Park.

Amy lives in Central Florida with her family. Outside of work, she enjoys golf, running, and staying active with her two children. Her faith, family, and dedication to helping others grow continue to guide her both personally and professionally.