Episode 71

Embracing Your Unique Voice with Bob Gentle

Published on: 1st January, 2025

Today’s episode of the Performance Mindset podcast features Bob Gentle. Bob spent many years in traditional digital marketing before realizing that a great personal brand can also help build a successful business. He leaned into that curiosity and wanted to nurture those not naturally outgoing to learn to shine. Bob built his business, AmplifyMe, around this concept and coaches others on building a strong personal brand. Bob also hosts the podcast Building Your LeaderBrand.

In this episode, you’ll hear:

  1. Bob Gentle’s background as a traditional digital marketer and how that eventually led him to specialize in personal branding for small organizations.
  2. The importance of learning to do scary things by desensitizing them to it.
  3. Embracing imposter syndrome and comparison and finding opportunities in that space.
  4. Creating a personal brand and becoming the person others associate with what you’re doing.
  5. Bob’s tips for showing up on LinkedIn to create a tapestry over time.
  6. Allowing your authenticity to shine through to attract the right clients.
  7. Why building a personal brand is a lot like planting a crop and not always glamorous.
  8. Bob’s formula for business: visibility + conversion = money and money + retention = growth
  9. Being nice to yourself even when your business isn’t doing what you wish it was.

Connect with Amy Calandrino here:

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Amy Calandrino

Connect with Bob Gentle:

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About the Podcast

The Performance Mindset Show
Insights for high performers in business, leadership, and real estate.
The Performance Mindset Show is where high achievers come to grow. Hosted by commercial real estate advisor, entrepreneur, and author Amy Calandrino, each episode dives into the habits, strategies, and stories that help leaders think bigger, perform better, and build meaningful success in business and life.

Amy sits down with trailblazers across commercial real estate, entrepreneurship, investing, health, and personal development to uncover how they overcame obstacles, scaled their impact, and created lives built on intention. These conversations are honest, inspiring, and filled with practical insights you can apply immediately.

Whether you're a business owner, creator, investor, or someone who wants to operate at a higher level, this show will help you strengthen your mindset, sharpen your skills, and stay focused on what matters most.

If you want to grow, you’re in the right place.

About your host

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Amy Calandrino

Amy Calandrino, SIOR, CCIM, is a Director at Cushman & Wakefield with deep experience representing small and mid-sized businesses, family enterprises, and private investors throughout Central Florida and beyond. She is known for being a thoughtful listener, a creative problem-solver, and a strategic advisor who helps clients make informed decisions that support both their business goals and long-term wealth creation.

With a career rooted in guiding entrepreneurs and families through pivotal real estate moments, Amy brings clarity, structure, and actionable strategy to every assignment. She has completed hundreds of transactions across office, flex, and retail properties, and clients rely on her strong command of market trends, valuations, and space needs particularly within Winter Park and Greater Orlando. Her experience is backed by the SIOR and CCIM designations, reflecting her commitment to expertise and excellence in the industry.

In addition to her advisory work, Amy is the author of From Perfect to Real: Ditch Perfection, Shift Your Mindset, and Thrive on Your Terms, where she shares her SPORT Success System® for high performance. She is also the host of The Performance Mindset Show, a podcast featuring candid conversations with leaders in business, real estate, and entrepreneurship.

Committed to strengthening her community, Amy co-founded the Calandrino Foundation with her husband, Phil, to equip youth with the skills and mindset needed for entrepreneurship and financial empowerment. She also serves on the Park Avenue District Board in Winter Park.

Amy lives in Central Florida with her family. Outside of work, she enjoys golf, running, and staying active with her two children. Her faith, family, and dedication to helping others grow continue to guide her both personally and professionally.