Episode 17

Making Content Stand Out in Commercial Real Estate with Eddie Gonzalez

Published on: 9th November, 2022

Today, Amy welcomes Eddie Gonzalez to the Performance Mindset podcast. Amy and Eddie first met at the CREI Summit in Lake Tahoe. He is with SVN | Desert Commercial Advisors in Phoenix, Arizona. Eddie is a content creator for various social media platforms and has been a commercial real estate expert for several years.

In this episode, you’ll hear:

  1. How Eddie Gonzalez invented his “tub talks,” what they are, and how he differentiates himself from the rest of the commercial real estate industry.
  2. What he enjoys most about commercial real estate and why he’s the Phoenix guy in his real estate office.
  3. Eddie’s advice for new agents starting out in commercial real estate and what it takes to start making money.
  4. How he stays organized while juggling projects and why it’s wise to never talk about an active deal until it’s complete.
  5. Who Eddie’s mentors are, the reason they inspire him so much, and how he keeps work separate from his home life.

Connect with Amy Calandrino here:

Beyond Commercial


Connect with Eddie Gonzalez:

Instagram

LinkedIn

SVN | Desert Commercial Advisors

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About the Podcast

Performance Mindset - Peak Performance & Mindset Strategies for Leaders, Executives, Entrepreneurs
Peak Performance & Mindset Strategies for Leaders, Executives, Entrepreneurs
After more than a decade serving business owners and investors, Amy Calandrino and the team at Beyond Commercial has discovered that our most successful clients have a performance mindset driving them to gain a competitive edge over others in the marketplace. Through helping our clients to execute data-driven decisions, we've found that it's about so much more than property in being successful. Often self-limiting beliefs coupled with lack of information can hinder one's performance in business and investments. By having the right support invested in your success and rigorous follow through by the entrepreneur, creating exponential wealth is possible. The objective of the Performance Mindset series is to not only share insights from our most successful entrepreneur clients and other thought leaders, but also share business and commercial real estate trends. If you want to grow, you're tuning into the right show!

About your host

Profile picture for Amy Calandrino

Amy Calandrino

I thrive on meeting clients face-to-face, shaking hands, and helping them achieve their short and long-term goals. For me, it's all about the personal touch combined with a strategic lens. I get great satisfaction from finding the best space and maximizing returns for my clients. But BEYOND the transaction, what truly drives me is developing personalized strategies to help them build wealth.

My clients and colleagues describe me as having both head and heart. I’ve earned CCIM and SIOR designations, and Beyond Commercial is a certified Woman-Owned Business Enterprise (WBE) and Woman-Owned Small Business (WOSB). I’m recognized as a key influencer in the industry.

Developing ongoing relationships and seeing my clients thrive is what truly drives me. Business owners and investors benefit from my extensive knowledge of inventories, trends, and space. While I have a hyper-local focus in Winter Park and Greater Orlando, I have global reach through alliances with other boutique brokerages and the Commercial Real Estate Supplier Diversity Alliance (CRESDA).

While Central Florida is home, I developed an affinity for Winter Park while earning my degree at Rollins College. Its charm reminds me of my New England roots. Today, I feel blessed to serve many of the area’s businesses and property owners. I also contribute to the community as a Park Avenue District Board member, part of the Main Street America program.

Beyond my work at Beyond Commercial, I'm involved in initiatives that align with my professional and personal aspirations. Alongside my husband Phil, I co-founded the Calandrino Foundation to inspire entrepreneurship, starting with our youth. I’m also passionate about sharing insights through my Performance Mindset podcast, where I engage in thought-provoking conversations with fellow business leaders.

My upcoming book, From Perfect to Real: Embracing Authenticity for Peak Performance, will chronicle my personal struggles, professional journey, and the SPORT Success System® I developed for achieving peak performance.

While providing above-and-beyond service is a priority, my greatest loves are my faith and family. Phil and I cherish raising our two lively children. In my downtime, I also enjoy a round of golf or running a 5k.

The team at Beyond Commerical and I are ready to serve you above and BEYOND. Connect with us today!