Episode 17

Making Content Stand Out in Commercial Real Estate with Eddie Gonzalez

Published on: 9th November, 2022

Today, Amy welcomes Eddie Gonzalez to the Performance Mindset podcast. Amy and Eddie first met at the CREI Summit in Lake Tahoe. He is with SVN | Desert Commercial Advisors in Phoenix, Arizona. Eddie is a content creator for various social media platforms and has been a commercial real estate expert for several years.

In this episode, you’ll hear:

  1. How Eddie Gonzalez invented his “tub talks,” what they are, and how he differentiates himself from the rest of the commercial real estate industry.
  2. What he enjoys most about commercial real estate and why he’s the Phoenix guy in his real estate office.
  3. Eddie’s advice for new agents starting out in commercial real estate and what it takes to start making money.
  4. How he stays organized while juggling projects and why it’s wise to never talk about an active deal until it’s complete.
  5. Who Eddie’s mentors are, the reason they inspire him so much, and how he keeps work separate from his home life.

Connect with Amy Calandrino here:

Beyond Commercial


Connect with Eddie Gonzalez:

Instagram

LinkedIn

SVN | Desert Commercial Advisors

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About the Podcast

The Performance Mindset Show
Insights for high performers in business, leadership, and real estate.
The Performance Mindset Show is where high achievers come to grow. Hosted by commercial real estate advisor, entrepreneur, and author Amy Calandrino, each episode dives into the habits, strategies, and stories that help leaders think bigger, perform better, and build meaningful success in business and life.

Amy sits down with trailblazers across commercial real estate, entrepreneurship, investing, health, and personal development to uncover how they overcame obstacles, scaled their impact, and created lives built on intention. These conversations are honest, inspiring, and filled with practical insights you can apply immediately.

Whether you're a business owner, creator, investor, or someone who wants to operate at a higher level, this show will help you strengthen your mindset, sharpen your skills, and stay focused on what matters most.

If you want to grow, you’re in the right place.

About your host

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Amy Calandrino

Amy Calandrino, SIOR, CCIM, is a Director at Cushman & Wakefield with deep experience representing small and mid-sized businesses, family enterprises, and private investors throughout Central Florida and beyond. She is known for being a thoughtful listener, a creative problem-solver, and a strategic advisor who helps clients make informed decisions that support both their business goals and long-term wealth creation.

With a career rooted in guiding entrepreneurs and families through pivotal real estate moments, Amy brings clarity, structure, and actionable strategy to every assignment. She has completed hundreds of transactions across office, flex, and retail properties, and clients rely on her strong command of market trends, valuations, and space needs particularly within Winter Park and Greater Orlando. Her experience is backed by the SIOR and CCIM designations, reflecting her commitment to expertise and excellence in the industry.

In addition to her advisory work, Amy is the author of From Perfect to Real: Ditch Perfection, Shift Your Mindset, and Thrive on Your Terms, where she shares her SPORT Success System® for high performance. She is also the host of The Performance Mindset Show, a podcast featuring candid conversations with leaders in business, real estate, and entrepreneurship.

Committed to strengthening her community, Amy co-founded the Calandrino Foundation with her husband, Phil, to equip youth with the skills and mindset needed for entrepreneurship and financial empowerment. She also serves on the Park Avenue District Board in Winter Park.

Amy lives in Central Florida with her family. Outside of work, she enjoys golf, running, and staying active with her two children. Her faith, family, and dedication to helping others grow continue to guide her both personally and professionally.