Episode 4

Investment is Key with Joe LaFleur

Published on: 11th May, 2022

In this episode of The Performance Mindset Podcast, Amy’s guest for this episode is Joe LaFleur, a multi-family investment advisor and founder of 100Units.com, specializing in the representation of multi-family buyers and sellers throughout the Central Florida market. Joe and Amy have known one another for a long time, are friends, and have referred business to one another. She admires his energy and his passion for serving his clients.

Joe LaFleur recently expanded his operations. He’s had a mission of creating a boutique firm with inside information and niche knowledge of the multi-family market to add value to his clients’ investments. He’s closed over $200 million in volume and has a broker’s license. Joe is also an active member of the Downtown Toastmasters Club and has been married to his wife Elaine for more than 15 years.

In this episode, you’ll hear:

Joe LaFleur’s career background, how he became an entrepreneur, and why he chose to begin his company 100Units and specialize in multi-family housing.
What sets him apart from other advisors in his industry and why his experience has played such a big role in his success.
The trends he believes will continue as the population in Florida continues to shift.
How he named his company and why it turned out to be a standout choice.
What Joe LaFleur does to remain motivated on a day-to-day basis, how he’s constantly looking for ways to improve, and what a typical day looks like.
His advice for aspiring entrepreneurs in the real estate industry and how having a plan in place can be a game-changer.
Joe LaFleur’s future plans for growth and expansion in Florida and how you can add value to every interaction.
The biggest mistake you can make when it comes to managing multi-family properties.

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About the Podcast

The Performance Mindset Show

Insights for high performers in business, leadership, and real estate.

The Performance Mindset Show is where high achievers come to grow. Hosted by commercial real estate advisor, entrepreneur, and author Amy Calandrino, each episode dives into the habits, strategies, and stories that help leaders think bigger, perform better, and build meaningful success in business and life.

Amy sits down with trailblazers across commercial real estate, entrepreneurship, investing, health, and personal development to uncover how they overcame obstacles, scaled their impact, and created lives built on intention. These conversations are honest, inspiring, and filled with practical insights you can apply immediately.

Whether you're a business owner, creator, investor, or someone who wants to operate at a higher level, this show will help you strengthen your mindset, sharpen your skills, and stay focused on what matters most.

If you want to grow, you’re in the right place.

About your host

Amy Calandrino

Amy Calandrino, SIOR, CCIM, is a Director at Cushman & Wakefield with deep experience representing small and mid-sized businesses, family enterprises, and private investors throughout Central Florida and beyond. She is known for being a thoughtful listener, a creative problem-solver, and a strategic advisor who helps clients make informed decisions that support both their business goals and long-term wealth creation.

With a career rooted in guiding entrepreneurs and families through pivotal real estate moments, Amy brings clarity, structure, and actionable strategy to every assignment. She has completed hundreds of transactions across office, flex, and retail properties, and clients rely on her strong command of market trends, valuations, and space needs particularly within Winter Park and Greater Orlando. Her experience is backed by the SIOR and CCIM designations, reflecting her commitment to expertise and excellence in the industry.

In addition to her advisory work, Amy is the author of From Perfect to Real: Ditch Perfection, Shift Your Mindset, and Thrive on Your Terms, where she shares her SPORT Success System® for high performance. She is also the host of The Performance Mindset Show, a podcast featuring candid conversations with leaders in business, real estate, and entrepreneurship.

Committed to strengthening her community, Amy co-founded the Calandrino Foundation with her husband, Phil, to equip youth with the skills and mindset needed for entrepreneurship and financial empowerment. She also serves on the Park Avenue District Board in Winter Park.

Amy lives in Central Florida with her family. Outside of work, she enjoys golf, running, and staying active with her two children. Her faith, family, and dedication to helping others grow continue to guide her both personally and professionally.