Episode 4

Investment is Key with Joe LaFleur

In this episode of The Performance Mindset Podcast, Amy’s guest for this episode is Joe LaFleur, a multi-family investment advisor and founder of 100Units.com, specializing in the representation of multi-family buyers and sellers throughout the Central Florida market. Joe and Amy have known one another for a long time, are friends, and have referred business to one another. She admires his energy and his passion for serving his clients.

Joe LaFleur recently expanded his operations. He’s had a mission of creating a boutique firm with inside information and niche knowledge of the multi-family market to add value to his clients’ investments. He’s closed over $200 million in volume and has a broker’s license. Joe is also an active member of the Downtown Toastmasters Club and has been married to his wife Elaine for more than 15 years.

In this episode, you’ll hear:


  1. Joe LaFleur’s career background, how he became an entrepreneur, and why he chose to begin his company 100Units and specialize in multi-family housing.
  2. What sets him apart from other advisors in his industry and why his experience has played such a big role in his success.
  3. The trends he believes will continue as the population in Florida continues to shift.
  4. How he named his company and why it turned out to be a standout choice.
  5. What Joe LaFleur does to remain motivated on a day-to-day basis, how he’s constantly looking for ways to improve, and what a typical day looks like.
  6. His advice for aspiring entrepreneurs in the real estate industry and how having a plan in place can be a game-changer.
  7. Joe LaFleur’s future plans for growth and expansion in Florida and how you can add value to every interaction.
  8. The biggest mistake you can make when it comes to managing multi-family properties.


Connect with Amy Calandrino here:

Beyond Commercial


Connect with Joe LaFleur:

LinkedIn

100Units.com

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About the Podcast

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The Performance Mindset Show
Insights for high performers in business, leadership, and real estate.

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About your host

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Amy Calandrino

Amy Calandrino, SIOR, CCIM, is a Director at Cushman & Wakefield with deep experience representing small and mid-sized businesses, family enterprises, and private investors throughout Central Florida and beyond. She is known for being a thoughtful listener, a creative problem-solver, and a strategic advisor who helps clients make informed decisions that support both their business goals and long-term wealth creation.

With a career rooted in guiding entrepreneurs and families through pivotal real estate moments, Amy brings clarity, structure, and actionable strategy to every assignment. She has completed hundreds of transactions across office, flex, and retail properties, and clients rely on her strong command of market trends, valuations, and space needs particularly within Winter Park and Greater Orlando. Her experience is backed by the SIOR and CCIM designations, reflecting her commitment to expertise and excellence in the industry.

In addition to her advisory work, Amy is the author of From Perfect to Real: Ditch Perfection, Shift Your Mindset, and Thrive on Your Terms, where she shares her SPORT Success System® for high performance. She is also the host of The Performance Mindset Show, a podcast featuring candid conversations with leaders in business, real estate, and entrepreneurship.

Committed to strengthening her community, Amy co-founded the Calandrino Foundation with her husband, Phil, to equip youth with the skills and mindset needed for entrepreneurship and financial empowerment. She also serves on the Park Avenue District Board in Winter Park.

Amy lives in Central Florida with her family. Outside of work, she enjoys golf, running, and staying active with her two children. Her faith, family, and dedication to helping others grow continue to guide her both personally and professionally.