Episode 4

Investment is Key with Joe LaFleur

Published on: 11th May, 2022

In this episode of The Performance Mindset Podcast, Amy’s guest for this episode is Joe LaFleur, a multi-family investment advisor and founder of 100Units.com, specializing in the representation of multi-family buyers and sellers throughout the Central Florida market. Joe and Amy have known one another for a long time, are friends, and have referred business to one another. She admires his energy and his passion for serving his clients.

Joe LaFleur recently expanded his operations. He’s had a mission of creating a boutique firm with inside information and niche knowledge of the multi-family market to add value to his clients’ investments. He’s closed over $200 million in volume and has a broker’s license. Joe is also an active member of the Downtown Toastmasters Club and has been married to his wife Elaine for more than 15 years.

In this episode, you’ll hear:


  1. Joe LaFleur’s career background, how he became an entrepreneur, and why he chose to begin his company 100Units and specialize in multi-family housing.
  2. What sets him apart from other advisors in his industry and why his experience has played such a big role in his success.
  3. The trends he believes will continue as the population in Florida continues to shift.
  4. How he named his company and why it turned out to be a standout choice.
  5. What Joe LaFleur does to remain motivated on a day-to-day basis, how he’s constantly looking for ways to improve, and what a typical day looks like.
  6. His advice for aspiring entrepreneurs in the real estate industry and how having a plan in place can be a game-changer.
  7. Joe LaFleur’s future plans for growth and expansion in Florida and how you can add value to every interaction.
  8. The biggest mistake you can make when it comes to managing multi-family properties.


Connect with Amy Calandrino here:

Beyond Commercial


Connect with Joe LaFleur:

LinkedIn

100Units.com

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About the Podcast

Performance Mindset - Peak Performance & Mindset Strategies for Leaders, Executives, Entrepreneurs
Peak Performance & Mindset Strategies for Leaders, Executives, Entrepreneurs
After more than a decade serving business owners and investors, Amy Calandrino and the team at Beyond Commercial has discovered that our most successful clients have a performance mindset driving them to gain a competitive edge over others in the marketplace. Through helping our clients to execute data-driven decisions, we've found that it's about so much more than property in being successful. Often self-limiting beliefs coupled with lack of information can hinder one's performance in business and investments. By having the right support invested in your success and rigorous follow through by the entrepreneur, creating exponential wealth is possible. The objective of the Performance Mindset series is to not only share insights from our most successful entrepreneur clients and other thought leaders, but also share business and commercial real estate trends. If you want to grow, you're tuning into the right show!

About your host

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Amy Calandrino

I thrive on meeting clients face-to-face, shaking hands, and helping them achieve their short and long-term goals. For me, it's all about the personal touch combined with a strategic lens. I get great satisfaction from finding the best space and maximizing returns for my clients. But BEYOND the transaction, what truly drives me is developing personalized strategies to help them build wealth.

My clients and colleagues describe me as having both head and heart. I’ve earned CCIM and SIOR designations, and Beyond Commercial is a certified Woman-Owned Business Enterprise (WBE) and Woman-Owned Small Business (WOSB). I’m recognized as a key influencer in the industry.

Developing ongoing relationships and seeing my clients thrive is what truly drives me. Business owners and investors benefit from my extensive knowledge of inventories, trends, and space. While I have a hyper-local focus in Winter Park and Greater Orlando, I have global reach through alliances with other boutique brokerages and the Commercial Real Estate Supplier Diversity Alliance (CRESDA).

While Central Florida is home, I developed an affinity for Winter Park while earning my degree at Rollins College. Its charm reminds me of my New England roots. Today, I feel blessed to serve many of the area’s businesses and property owners. I also contribute to the community as a Park Avenue District Board member, part of the Main Street America program.

Beyond my work at Beyond Commercial, I'm involved in initiatives that align with my professional and personal aspirations. Alongside my husband Phil, I co-founded the Calandrino Foundation to inspire entrepreneurship, starting with our youth. I’m also passionate about sharing insights through my Performance Mindset podcast, where I engage in thought-provoking conversations with fellow business leaders.

My upcoming book, From Perfect to Real: Embracing Authenticity for Peak Performance, will chronicle my personal struggles, professional journey, and the SPORT Success System® I developed for achieving peak performance.

While providing above-and-beyond service is a priority, my greatest loves are my faith and family. Phil and I cherish raising our two lively children. In my downtime, I also enjoy a round of golf or running a 5k.

The team at Beyond Commerical and I are ready to serve you above and BEYOND. Connect with us today!