Episode 4

Investment is Key with Joe LaFleur

Published on: 11th May, 2022

In this episode of The Performance Mindset Podcast, Amy’s guest for this episode is Joe LaFleur, a multi-family investment advisor and founder of 100Units.com, specializing in the representation of multi-family buyers and sellers throughout the Central Florida market. Joe and Amy have known one another for a long time, are friends, and have referred business to one another. She admires his energy and his passion for serving his clients.

Joe LaFleur recently expanded his operations. He’s had a mission of creating a boutique firm with inside information and niche knowledge of the multi-family market to add value to his clients’ investments. He’s closed over $200 million in volume and has a broker’s license. Joe is also an active member of the Downtown Toastmasters Club and has been married to his wife Elaine for more than 15 years.

In this episode, you’ll hear:

  1. Joe LaFleur’s career background, how he became an entrepreneur, and why he chose to begin his company 100Units and specialize in multi-family housing.
  2. What sets him apart from other advisors in his industry and why his experience has played such a big role in his success.
  3. The trends he believes will continue as the population in Florida continues to shift.
  4. How he named his company and why it turned out to be a standout choice.
  5. What Joe LaFleur does to remain motivated on a day-to-day basis, how he’s constantly looking for ways to improve, and what a typical day looks like.
  6. His advice for aspiring entrepreneurs in the real estate industry and how having a plan in place can be a game-changer.
  7. Joe LaFleur’s future plans for growth and expansion in Florida and how you can add value to every interaction.
  8. The biggest mistake you can make when it comes to managing multi-family properties.

Connect with Amy Calandrino here:

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About the Podcast

Performance Mindset
Realizing Excellence in Business and Commercial Real Estate
After more than a decade serving business owners and investors, Amy Calandrino and the team at Beyond Commercial has discovered that our most successful clients have a performance mindset driving them to gain a competitive edge over others in the marketplace. Through helping our clients to execute data-driven decisions, we've found that it's about so much more than property in being successful. Often self-limiting beliefs coupled with lack of information can hinder one's performance in business and investments. By having the right support invested in your success and rigorous follow through by the entrepreneur, creating exponential wealth is possible. The objective of the Performance Mindset series is to not only share insights from our most successful entrepreneur clients and other thought leaders, but also share business and commercial real estate trends. If you want to grow, you're tuning into the right show!

About your host

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Amy Calandrino

Amy Calandrino, CCIM is the Founding Principal of Beyond Commercial, a Certified Women Business Enterprise (WBE) and Women Owned Small Business (WOSB) certified commercial real estate firm. Amy leads a team of commercial real estate experts who deliver tremendous value to business owners and investors across all asset classes.

Amy’s clientele includes local, regional, national, and international companies in a wide range of industries and numerous private investors and family offices. Her reputation as a fierce, results-driven dealmaker in sales, leasing, and investment transactions helps to achieve her client’s goals through winning bidding wars or otherwise accomplishing what others often cannot.

Currently, Amy is the Immediate Past President of Florida CCIM Chapter's Central District, Immediate Past President of the Winter Park Chamber of Commerce Leadership Winter Park Alumni Council, Representative on the Winter Park Chamber of Commerce’s Board of Directors, Associate Member of the Manufacturers Association of Central Florida (MACF), and Board Member on Seacoast Bank’s Central Florida Community Board. Amy also supports many community organizations including Valencia College’s Foundation, the Victim Service Center of Central Florida, Easterseals Florida, and Inspire of Central Florida. Since Amy finds fulfillment helping others to achieve success, her philanthropic efforts are focused on organizations aligned with her personal mission.

Amy’s recent accolades include: 2021 “Winter Park Magazine” People to Watch; 2021 “Orlando Business Journal” Women Who Mean Business; 2021 #CREi Top LinkedIn Influencers in Commercial Real Estate; 2020 Orlando Regional REALTORS® Association (ORRA) Young Professional Network “20 Under 40” Rising Star; 2020 Globe St. Real Estate Forum “Fifty Under 40” Commercial Real Estate Professional; 2019 Connect CRE Next Generation Award; 2019 Winter Park Chamber of Commerce Winter Park Champion of the Year nominee; 2019 ORRA Good Neighbor Award Recipient; and 2018 & 2019 Central Florida Association of REALTORS® Circle of Achievement Award.

Amy lives in the Winter Park / Maitland area with her husband Phil who is a well-respected business attorney and CEO of Forward Law Firm, toddler son Giovanni “Gio”, baby daughter Giulietta “Giulie”, and Duke the whippet (@DukeWhippet). Amy enjoys cooking, knitting, traveling, reading, golfing, playing poker, and spending quality time with loved ones. For more information about Amy, visit www.amycalandrino.com