Episode 82

Build Your CRE Career Through Mentorship and Ownership with Barbi Reuter

Published on: 19th March, 2025

Today’s episode of the Performance Mindset podcast features Barbi Reuter, a founder of the commercial real estate firm PICOR and a past president of the CREW Network. With a commercial real estate career spanning 40 years, Barbi began her real estate career her senior year in high school, typing leases for a broker. That broker later helped Barbi obtain her real estate license, setting her up for a successful career in the business.

In this episode, you’ll hear:

  1. Barbi Reuter’s 40-year career in commercial real estate, starting with typing up leases for a successful broker in high school.
  2. Her early experiences in real estate and how the evolution of technology has changed it.
  3. The evolution of technology and its impact on productivity and why Barbi stepped back from some platforms.
  4. Commercial Real Estate Women (CREW) Network’s impact on Barbi’s career and her involvement with the organization to help uplift other women in the industry.
  5. Growing up in an environment where she could see what was possible and its impact on Barbi’s life.
  6. Creating a company culture where everyone can thrive and have a sense of ownership.
  7. What the CREW Councils are achieving and offering to their communities.
  8. Building a legacy and a succession plan and Barbi’s desire to explore other avenues in the industry.
  9. The importance of diversity in commercial real estate.

Connect with Amy Calandrino here:

Beyond Commercial

Amy Calandrino

Connect with Barbi Reuter:

LinkedIn

PICOR

CREW Network

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About the Podcast

The Performance Mindset Show
Performance Mindset
Success isn’t just about the deals you close or the investments you make—it’s about how you think, grow, and lead.

Hosted by Amy Calandrino, founder of Beyond Commercial, The Performance Mindset Show explores the habits, strategies, and mindset shifts that drive peak performance in business, real estate, health, and life.

Based in sunny Orlando, Amy and her guests dive into leadership strategies, decision-making frameworks, mental resilience, and personal growth. From cutting-edge commercial real estate insights to biohacking, neuroscience, entrepreneurship, and spiritual well-being—this podcast is for the endlessly curious who want to level up in all aspects of life.

Each episode features inspiring conversations with top-performing business leaders, investors, mindset experts, and high achievers across various industries. Whether you’re looking to sharpen your leadership skills, optimize your brain and body, or simply gain insights from some of the most driven individuals out there, you’re in the right place.

Ready to expand your mindset and unlock your full potential?

📍 Connect with Amy Calandrino:
🔗 BeyondCommercial.com
🔗 AmyCalandrino.com

Let’s build, grow, and thrive—together. 🚀

About your host

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Amy Calandrino

I thrive on meeting clients face-to-face, shaking hands, and helping them achieve their short and long-term goals. For me, it's all about the personal touch combined with a strategic lens. I get great satisfaction from finding the best space and maximizing returns for my clients. But BEYOND the transaction, what truly drives me is developing personalized strategies to help them build wealth.

My clients and colleagues describe me as having both head and heart. I’ve earned CCIM and SIOR designations, and Beyond Commercial is a certified Woman-Owned Business Enterprise (WBE) and Woman-Owned Small Business (WOSB). I’m recognized as a key influencer in the industry.

Developing ongoing relationships and seeing my clients thrive is what truly drives me. Business owners and investors benefit from my extensive knowledge of inventories, trends, and space. While I have a hyper-local focus in Winter Park and Greater Orlando, I have global reach through alliances with other boutique brokerages and the Commercial Real Estate Supplier Diversity Alliance (CRESDA).

While Central Florida is home, I developed an affinity for Winter Park while earning my degree at Rollins College. Its charm reminds me of my New England roots. Today, I feel blessed to serve many of the area’s businesses and property owners. I also contribute to the community as a Park Avenue District Board member, part of the Main Street America program.

Beyond my work at Beyond Commercial, I'm involved in initiatives that align with my professional and personal aspirations. Alongside my husband Phil, I co-founded the Calandrino Foundation to inspire entrepreneurship, starting with our youth. I’m also passionate about sharing insights through my Performance Mindset podcast, where I engage in thought-provoking conversations with fellow business leaders.

My upcoming book, From Perfect to Real: Embracing Authenticity for Peak Performance, will chronicle my personal struggles, professional journey, and the SPORT Success System® I developed for achieving peak performance.

While providing above-and-beyond service is a priority, my greatest loves are my faith and family. Phil and I cherish raising our two lively children. In my downtime, I also enjoy a round of golf or running a 5k.

The team at Beyond Commerical and I are ready to serve you above and BEYOND. Connect with us today!