Episode 42

Mindset Matters with Cassandra Hartford

Published on: 25th October, 2023

On today’s Performance Mindset podcast, Amy welcomes guest Cassandra Hartford. Cassandra is a fellow commercial real estate agent who has her own boutique brokerage, Reach Commercial Real Estate, in Melbourne, Florida. What inspires Amy most about Cassandra is how authentic she is. At 18 years old with two babies and recently divorced, Cassandra took a leap and got her real estate license, which took five times to pass. Today, she’s in the top 1% of her peers in her area. Cassandra’s story and grit are inspiring. This is a lively conversation you won’t want to miss.

In this episode, you’ll hear:

  1. Some of the biggest turning points for Cassandra Hartford during her life and her realization that she could outwork her competition.
  2. The time it took to get to the top 1% of her peers and when she switched from residential to commercial real estate.
  3. Cassandra’s branding and how that helped accelerate her success along with referrals.
  4. Her challenges as she’s grown her brokerage and why running a brokerage is harder and more complicated than she thought it would be.
  5. The monetary challenges both Cassandra and Amy have faced in the current economy.
  6. What she does to continue her education and stay on the cutting edge of the industry.
  7. One of her biggest takeaways from CREi this year.
  8. How her curiosity influences Cassandra’s desire to try different things in her personal and professional lives.
  9. The books and events that have impacted her journey.
  10. Cassandra’s advice for others who are running businesses and the strategies she uses to keep her mindset sharp.


Connect with Amy Calandrino here:

Beyond Commercial

CREi Summit


Connect with Cassandra Hartford:

LinkedIn

Reach Commercial Real Estate

Instagram

Reach Commercial on Instagram

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About the Podcast

Performance Mindset - Peak Performance & Mindset Strategies for Leaders, Executives, Entrepreneurs
Peak Performance & Mindset Strategies for Leaders, Executives, Entrepreneurs
After more than a decade serving business owners and investors, Amy Calandrino and the team at Beyond Commercial has discovered that our most successful clients have a performance mindset driving them to gain a competitive edge over others in the marketplace. Through helping our clients to execute data-driven decisions, we've found that it's about so much more than property in being successful. Often self-limiting beliefs coupled with lack of information can hinder one's performance in business and investments. By having the right support invested in your success and rigorous follow through by the entrepreneur, creating exponential wealth is possible. The objective of the Performance Mindset series is to not only share insights from our most successful entrepreneur clients and other thought leaders, but also share business and commercial real estate trends. If you want to grow, you're tuning into the right show!

About your host

Profile picture for Amy Calandrino

Amy Calandrino

I thrive on meeting clients face-to-face, shaking hands, and helping them achieve their short and long-term goals. For me, it's all about the personal touch combined with a strategic lens. I get great satisfaction from finding the best space and maximizing returns for my clients. But BEYOND the transaction, what truly drives me is developing personalized strategies to help them build wealth.

My clients and colleagues describe me as having both head and heart. I’ve earned CCIM and SIOR designations, and Beyond Commercial is a certified Woman-Owned Business Enterprise (WBE) and Woman-Owned Small Business (WOSB). I’m recognized as a key influencer in the industry.

Developing ongoing relationships and seeing my clients thrive is what truly drives me. Business owners and investors benefit from my extensive knowledge of inventories, trends, and space. While I have a hyper-local focus in Winter Park and Greater Orlando, I have global reach through alliances with other boutique brokerages and the Commercial Real Estate Supplier Diversity Alliance (CRESDA).

While Central Florida is home, I developed an affinity for Winter Park while earning my degree at Rollins College. Its charm reminds me of my New England roots. Today, I feel blessed to serve many of the area’s businesses and property owners. I also contribute to the community as a Park Avenue District Board member, part of the Main Street America program.

Beyond my work at Beyond Commercial, I'm involved in initiatives that align with my professional and personal aspirations. Alongside my husband Phil, I co-founded the Calandrino Foundation to inspire entrepreneurship, starting with our youth. I’m also passionate about sharing insights through my Performance Mindset podcast, where I engage in thought-provoking conversations with fellow business leaders.

My upcoming book, From Perfect to Real: Embracing Authenticity for Peak Performance, will chronicle my personal struggles, professional journey, and the SPORT Success System® I developed for achieving peak performance.

While providing above-and-beyond service is a priority, my greatest loves are my faith and family. Phil and I cherish raising our two lively children. In my downtime, I also enjoy a round of golf or running a 5k.

The team at Beyond Commerical and I are ready to serve you above and BEYOND. Connect with us today!