Episode 42

Mindset Matters with Cassandra Hartford

Published on: 25th October, 2023

On today’s Performance Mindset podcast, Amy welcomes guest Cassandra Hartford. Cassandra is a fellow commercial real estate agent who has her own boutique brokerage, Reach Commercial Real Estate, in Melbourne, Florida. What inspires Amy most about Cassandra is how authentic she is. At 18 years old with two babies and recently divorced, Cassandra took a leap and got her real estate license, which took five times to pass. Today, she’s in the top 1% of her peers in her area. Cassandra’s story and grit are inspiring. This is a lively conversation you won’t want to miss.

In this episode, you’ll hear:

  1. Some of the biggest turning points for Cassandra Hartford during her life and her realization that she could outwork her competition.
  2. The time it took to get to the top 1% of her peers and when she switched from residential to commercial real estate.
  3. Cassandra’s branding and how that helped accelerate her success along with referrals.
  4. Her challenges as she’s grown her brokerage and why running a brokerage is harder and more complicated than she thought it would be.
  5. The monetary challenges both Cassandra and Amy have faced in the current economy.
  6. What she does to continue her education and stay on the cutting edge of the industry.
  7. One of her biggest takeaways from CREi this year.
  8. How her curiosity influences Cassandra’s desire to try different things in her personal and professional lives.
  9. The books and events that have impacted her journey.
  10. Cassandra’s advice for others who are running businesses and the strategies she uses to keep her mindset sharp.

Connect with Amy Calandrino here:

Beyond Commercial

CREi Summit

Connect with Cassandra Hartford:


Reach Commercial Real Estate


Reach Commercial on Instagram

Next Episode All Episodes Previous Episode

Listen for free

Show artwork for Performance Mindset

About the Podcast

Performance Mindset
Realizing Excellence in Business and Commercial Real Estate
After more than a decade serving business owners and investors, Amy Calandrino and the team at Beyond Commercial has discovered that our most successful clients have a performance mindset driving them to gain a competitive edge over others in the marketplace. Through helping our clients to execute data-driven decisions, we've found that it's about so much more than property in being successful. Often self-limiting beliefs coupled with lack of information can hinder one's performance in business and investments. By having the right support invested in your success and rigorous follow through by the entrepreneur, creating exponential wealth is possible. The objective of the Performance Mindset series is to not only share insights from our most successful entrepreneur clients and other thought leaders, but also share business and commercial real estate trends. If you want to grow, you're tuning into the right show!

About your host

Profile picture for Amy Calandrino

Amy Calandrino

Amy Calandrino, CCIM is the Founding Principal of Beyond Commercial, a Certified Women Business Enterprise (WBE) and Women Owned Small Business (WOSB) certified commercial real estate firm. Amy leads a team of commercial real estate experts who deliver tremendous value to business owners and investors across all asset classes.

Amy’s clientele includes local, regional, national, and international companies in a wide range of industries and numerous private investors and family offices. Her reputation as a fierce, results-driven dealmaker in sales, leasing, and investment transactions helps to achieve her client’s goals through winning bidding wars or otherwise accomplishing what others often cannot.

Currently, Amy is the Immediate Past President of Florida CCIM Chapter's Central District, Immediate Past President of the Winter Park Chamber of Commerce Leadership Winter Park Alumni Council, Representative on the Winter Park Chamber of Commerce’s Board of Directors, Associate Member of the Manufacturers Association of Central Florida (MACF), and Board Member on Seacoast Bank’s Central Florida Community Board. Amy also supports many community organizations including Valencia College’s Foundation, the Victim Service Center of Central Florida, Easterseals Florida, and Inspire of Central Florida. Since Amy finds fulfillment helping others to achieve success, her philanthropic efforts are focused on organizations aligned with her personal mission.

Amy’s recent accolades include: 2021 “Winter Park Magazine” People to Watch; 2021 “Orlando Business Journal” Women Who Mean Business; 2021 #CREi Top LinkedIn Influencers in Commercial Real Estate; 2020 Orlando Regional REALTORS® Association (ORRA) Young Professional Network “20 Under 40” Rising Star; 2020 Globe St. Real Estate Forum “Fifty Under 40” Commercial Real Estate Professional; 2019 Connect CRE Next Generation Award; 2019 Winter Park Chamber of Commerce Winter Park Champion of the Year nominee; 2019 ORRA Good Neighbor Award Recipient; and 2018 & 2019 Central Florida Association of REALTORS® Circle of Achievement Award.

Amy lives in the Winter Park / Maitland area with her husband Phil who is a well-respected business attorney and CEO of Forward Law Firm, toddler son Giovanni “Gio”, baby daughter Giulietta “Giulie”, and Duke the whippet (@DukeWhippet). Amy enjoys cooking, knitting, traveling, reading, golfing, playing poker, and spending quality time with loved ones. For more information about Amy, visit www.amycalandrino.com