Episode 64

Authenticity, Advocacy, and Ambition with Deena Zimmerman

Published on: 25th September, 2024

On today’s episode of the Performance Mindset podcast, Deena interviews Deena Zimmerman, a powerhouse in the retail commercial space. Amy and Deena delve into how she landed in real estate despite pursuing a psychology degree to become a therapist. Deena’s niche is tenant representation, and she shares what she loves about her job. During their conversation, Amy and Deena cover all the things, including the challenges she’s faced as a woman in real estate, current retail trends, and how the pandemic shifted the retail landscape. Deena shares her advice for the next generation of real estate, the best way to find a mentor, and how following up with others and taking care of yourself can move your career forward.

In this episode, you’ll hear:

Deena Zimmerman’s winding path to a career in commercial real estate.
How Deena carved out a niche in tenant representation and became a resource for her clients.
Collaborating with other industry professionals to cover all your bases.
The importance of acknowledging a client’s communication and being responsive.
The challenges Deena has faced as a woman in real estate.
Current retail trends in the commercial real estate space.
How the pandemic impacted the future of retail.
Her advice for the next generation in real estate.
Finding a mentor to help guide your career.
The value in following up with someone and taking care of yourself.

Connect with Amy Calandrino here:

Beyond Commercial

Connect with Deena Zimmerman:

deena@baumrealty.com

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About the Podcast

Performance Mindset - Peak Performance & Mindset Strategies for Leaders, Executives, Entrepreneurs

Peak Performance & Mindset Strategies for Leaders, Executives, Entrepreneurs

After more than a decade serving business owners and investors, Amy Calandrino and the team at Beyond Commercial has discovered that our most successful clients have a performance mindset driving them to gain a competitive edge over others in the marketplace. Through helping our clients to execute data-driven decisions, we've found that it's about so much more than property in being successful. Often self-limiting beliefs coupled with lack of information can hinder one's performance in business and investments. By having the right support invested in your success and rigorous follow through by the entrepreneur, creating exponential wealth is possible. The objective of the Performance Mindset series is to not only share insights from our most successful entrepreneur clients and other thought leaders, but also share business and commercial real estate trends. If you want to grow, you're tuning into the right show!

About your host

Amy Calandrino

I thrive on meeting clients face-to-face, shaking hands, and helping them achieve their short and long-term goals. For me, it's all about the personal touch combined with a strategic lens. I get great satisfaction from finding the best space and maximizing returns for my clients. But BEYOND the transaction, what truly drives me is developing personalized strategies to help them build wealth.

My clients and colleagues describe me as having both head and heart. I’ve earned CCIM and SIOR designations, and Beyond Commercial is a certified Woman-Owned Business Enterprise (WBE) and Woman-Owned Small Business (WOSB). I’m recognized as a key influencer in the industry.

Developing ongoing relationships and seeing my clients thrive is what truly drives me. Business owners and investors benefit from my extensive knowledge of inventories, trends, and space. While I have a hyper-local focus in Winter Park and Greater Orlando, I have global reach through alliances with other boutique brokerages and the Commercial Real Estate Supplier Diversity Alliance (CRESDA).

While Central Florida is home, I developed an affinity for Winter Park while earning my degree at Rollins College. Its charm reminds me of my New England roots. Today, I feel blessed to serve many of the area’s businesses and property owners. I also contribute to the community as a Park Avenue District Board member, part of the Main Street America program.

Beyond my work at Beyond Commercial, I'm involved in initiatives that align with my professional and personal aspirations. Alongside my husband Phil, I co-founded the Calandrino Foundation to inspire entrepreneurship, starting with our youth. I’m also passionate about sharing insights through my Performance Mindset podcast, where I engage in thought-provoking conversations with fellow business leaders.

My upcoming book, From Perfect to Real: Embracing Authenticity for Peak Performance, will chronicle my personal struggles, professional journey, and the SPORT Success System® I developed for achieving peak performance.

While providing above-and-beyond service is a priority, my greatest loves are my faith and family. Phil and I cherish raising our two lively children. In my downtime, I also enjoy a round of golf or running a 5k.

The team at Beyond Commerical and I are ready to serve you above and BEYOND. Connect with us today!