Episode 63

Mastering Marketing with Joe Killinger

On today’s episode of the Performance Mindset podcast, Amy interviews Joe Killinger, a social media master, entrepreneur, investor, and a trailblazer who successfully pioneered several companies. Amy and Joe discuss his dynamic approach to marketing his ventures across numerous sectors and how having a diverse team has helped drive his success.

In this episode, you’ll hear:

  1. Joe Killinger’s background with an auction company, joining their marketing department, and ultimately moving into the closing department, where he met his business partner.
  2. When Joe’s company began to adopt digital marketing tools.
  3. Using SEO as your primary marketing channel.
  4. The catalyst behind starting his own affiliate network.
  5. Building a vibrant and unique brand and keeping big egos out of your office.
  6. The importance of being focused on one thing and being the best in your market.
  7. The importance of Monday meetings.
  8. How the CREi Summit has impacted Joe and his business.

Connect with Amy Calandrino here:

Beyond Commercial

Amy Calandrino

Connect with Joe Killinger:

Website

Email

LinkedIn

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About the Podcast

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The Performance Mindset Show
Insights for high performers in business, leadership, and real estate.

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About your host

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Amy Calandrino

Amy Calandrino, SIOR, CCIM, is a Director at Cushman & Wakefield with deep experience representing small and mid-sized businesses, family enterprises, and private investors throughout Central Florida and beyond. She is known for being a thoughtful listener, a creative problem-solver, and a strategic advisor who helps clients make informed decisions that support both their business goals and long-term wealth creation.

With a career rooted in guiding entrepreneurs and families through pivotal real estate moments, Amy brings clarity, structure, and actionable strategy to every assignment. She has completed hundreds of transactions across office, flex, and retail properties, and clients rely on her strong command of market trends, valuations, and space needs particularly within Winter Park and Greater Orlando. Her experience is backed by the SIOR and CCIM designations, reflecting her commitment to expertise and excellence in the industry.

In addition to her advisory work, Amy is the author of From Perfect to Real: Ditch Perfection, Shift Your Mindset, and Thrive on Your Terms, where she shares her SPORT Success System® for high performance. She is also the host of The Performance Mindset Show, a podcast featuring candid conversations with leaders in business, real estate, and entrepreneurship.

Committed to strengthening her community, Amy co-founded the Calandrino Foundation with her husband, Phil, to equip youth with the skills and mindset needed for entrepreneurship and financial empowerment. She also serves on the Park Avenue District Board in Winter Park.

Amy lives in Central Florida with her family. Outside of work, she enjoys golf, running, and staying active with her two children. Her faith, family, and dedication to helping others grow continue to guide her both personally and professionally.