Episode 26

Leveraging Social Media to Attract Clients with DeLea Becker

Published on: 15th March, 2023

Amy welcomes DeLea Becker to this episode of the Performance Mindset podcast. DeLea is based in Austin, Texas, and is the owner and founder of Beck-Reit Commercial Real Estate, Beck-Reit Asset Management, and she also owns a construction company with her husband called Beck-Reit and Sons, which has been in business for 24 years. She enjoys buying buildings she can gut and rehab, which she then leases and manages. If the property needs construction, her construction company handles that.

In this episode, you’ll hear:

DeLea Becker’s background and how she ended up on this career path.
Why she prides herself on her business reputation and how it limits the types of clients she’s willing to take.
The reason the CREi Summit has been transformational for her and why she’s so excited to be involved with it.
How DeLea uses social media to attract clients and why she sticks to communicating with them via email.
Her most memorable property renovation.
What a typical day looks like for her and why meditation and prayer are so important for starting her day.
The importance of sticking to standard operating procedures when doing your business books.
The books DeLea read to learn more about real estate and the other content she consumes to stay current in commercial real estate.
How the CREi Summit helped her surround herself with people who have performance mindsets.

Connect with Amy Calandrino here:

Beyond Commercial

Connect with DeLea Becker:

Beck-Reit Commercial Real Estate

Commercial Real Estate Investing for Dummies book

Traction book

Next Episode All Episodes Previous Episode

Listen for free

RSS Feed Spotify

Show artwork for The Performance Mindset Show

About the Podcast

The Performance Mindset Show

Performance Mindset

Success isn’t just about the deals you close or the investments you make—it’s about how you think, grow, and lead.

Hosted by Amy Calandrino, founder of Beyond Commercial, The Performance Mindset Show explores the habits, strategies, and mindset shifts that drive peak performance in business, real estate, health, and life.

Based in sunny Orlando, Amy and her guests dive into leadership strategies, decision-making frameworks, mental resilience, and personal growth. From cutting-edge commercial real estate insights to biohacking, neuroscience, entrepreneurship, and spiritual well-being—this podcast is for the endlessly curious who want to level up in all aspects of life.

Each episode features inspiring conversations with top-performing business leaders, investors, mindset experts, and high achievers across various industries. Whether you’re looking to sharpen your leadership skills, optimize your brain and body, or simply gain insights from some of the most driven individuals out there, you’re in the right place.

Ready to expand your mindset and unlock your full potential?

📍 Connect with Amy Calandrino:
🔗 BeyondCommercial.com
🔗 AmyCalandrino.com

Let’s build, grow, and thrive—together. 🚀

About your host

Amy Calandrino

I thrive on meeting clients face-to-face, shaking hands, and helping them achieve their short and long-term goals. For me, it's all about the personal touch combined with a strategic lens. I get great satisfaction from finding the best space and maximizing returns for my clients. But BEYOND the transaction, what truly drives me is developing personalized strategies to help them build wealth.

My clients and colleagues describe me as having both head and heart. I’ve earned CCIM and SIOR designations, and Beyond Commercial is a certified Woman-Owned Business Enterprise (WBE) and Woman-Owned Small Business (WOSB). I’m recognized as a key influencer in the industry.

Developing ongoing relationships and seeing my clients thrive is what truly drives me. Business owners and investors benefit from my extensive knowledge of inventories, trends, and space. While I have a hyper-local focus in Winter Park and Greater Orlando, I have global reach through alliances with other boutique brokerages and the Commercial Real Estate Supplier Diversity Alliance (CRESDA).

While Central Florida is home, I developed an affinity for Winter Park while earning my degree at Rollins College. Its charm reminds me of my New England roots. Today, I feel blessed to serve many of the area’s businesses and property owners. I also contribute to the community as a Park Avenue District Board member, part of the Main Street America program.

Beyond my work at Beyond Commercial, I'm involved in initiatives that align with my professional and personal aspirations. Alongside my husband Phil, I co-founded the Calandrino Foundation to inspire entrepreneurship, starting with our youth. I’m also passionate about sharing insights through my Performance Mindset podcast, where I engage in thought-provoking conversations with fellow business leaders.

My upcoming book, From Perfect to Real: Embracing Authenticity for Peak Performance, will chronicle my personal struggles, professional journey, and the SPORT Success System® I developed for achieving peak performance.

While providing above-and-beyond service is a priority, my greatest loves are my faith and family. Phil and I cherish raising our two lively children. In my downtime, I also enjoy a round of golf or running a 5k.

The team at Beyond Commerical and I are ready to serve you above and BEYOND. Connect with us today!