Episode 26

Leveraging Social Media to Attract Clients with DeLea Becker

Published on: 15th March, 2023

Amy welcomes DeLea Becker to this episode of the Performance Mindset podcast. DeLea is based in Austin, Texas, and is the owner and founder of Beck-Reit Commercial Real Estate, Beck-Reit Asset Management, and she also owns a construction company with her husband called Beck-Reit and Sons, which has been in business for 24 years. She enjoys buying buildings she can gut and rehab, which she then leases and manages. If the property needs construction, her construction company handles that.

In this episode, you’ll hear:

DeLea Becker’s background and how she ended up on this career path.
Why she prides herself on her business reputation and how it limits the types of clients she’s willing to take.
The reason the CREi Summit has been transformational for her and why she’s so excited to be involved with it.
How DeLea uses social media to attract clients and why she sticks to communicating with them via email.
Her most memorable property renovation.
What a typical day looks like for her and why meditation and prayer are so important for starting her day.
The importance of sticking to standard operating procedures when doing your business books.
The books DeLea read to learn more about real estate and the other content she consumes to stay current in commercial real estate.
How the CREi Summit helped her surround herself with people who have performance mindsets.

Connect with Amy Calandrino here:

Beyond Commercial

Connect with DeLea Becker:

Beck-Reit Commercial Real Estate

Commercial Real Estate Investing for Dummies book

Traction book

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About the Podcast

The Performance Mindset Show

Insights for high performers in business, leadership, and real estate.

The Performance Mindset Show is where high achievers come to grow. Hosted by commercial real estate advisor, entrepreneur, and author Amy Calandrino, each episode dives into the habits, strategies, and stories that help leaders think bigger, perform better, and build meaningful success in business and life.

Amy sits down with trailblazers across commercial real estate, entrepreneurship, investing, health, and personal development to uncover how they overcame obstacles, scaled their impact, and created lives built on intention. These conversations are honest, inspiring, and filled with practical insights you can apply immediately.

Whether you're a business owner, creator, investor, or someone who wants to operate at a higher level, this show will help you strengthen your mindset, sharpen your skills, and stay focused on what matters most.

If you want to grow, you’re in the right place.

About your host

Amy Calandrino

Amy Calandrino, SIOR, CCIM, is a Director at Cushman & Wakefield with deep experience representing small and mid-sized businesses, family enterprises, and private investors throughout Central Florida and beyond. She is known for being a thoughtful listener, a creative problem-solver, and a strategic advisor who helps clients make informed decisions that support both their business goals and long-term wealth creation.

With a career rooted in guiding entrepreneurs and families through pivotal real estate moments, Amy brings clarity, structure, and actionable strategy to every assignment. She has completed hundreds of transactions across office, flex, and retail properties, and clients rely on her strong command of market trends, valuations, and space needs particularly within Winter Park and Greater Orlando. Her experience is backed by the SIOR and CCIM designations, reflecting her commitment to expertise and excellence in the industry.

In addition to her advisory work, Amy is the author of From Perfect to Real: Ditch Perfection, Shift Your Mindset, and Thrive on Your Terms, where she shares her SPORT Success System® for high performance. She is also the host of The Performance Mindset Show, a podcast featuring candid conversations with leaders in business, real estate, and entrepreneurship.

Committed to strengthening her community, Amy co-founded the Calandrino Foundation with her husband, Phil, to equip youth with the skills and mindset needed for entrepreneurship and financial empowerment. She also serves on the Park Avenue District Board in Winter Park.

Amy lives in Central Florida with her family. Outside of work, she enjoys golf, running, and staying active with her two children. Her faith, family, and dedication to helping others grow continue to guide her both personally and professionally.