Episode 68

Boutique Brokerage, Mentoring Women, and the Changing Retail Landscape with Edie Weintraub

Published on: 20th November, 2024

On this episode of the Performance Mindset podcast, Amy sits down with Edie Weintraub, founder and managing director of Terra Alma in Atlanta, Georgia. Edie is also the co-founder of Women in Restaurants. With over 20 years in commercial real estate, Edie started a boutique brokerage firm four years ago. She specializes in working with the service industry, such as restaurants, fitness, and beauty. Edie is also host of the podcast Hustle & Heart.

In this episode, you’ll hear:

Edie Weintraub’s 20+ years in commercial real estate and what drew her to the field.
The catalyst behind Edie starting her own firm, how she named it, and the process she uses to vet new clients.
What she’s teaching her kids through travel.
Edie’s experiences as a paralegal before she landed in commercial real estate.
Trends she’s seeing in retail that have changed since Edie began her career, including the increase in mixed-use.
The mindset change she’s experienced as she’s grown her boutique brokerage.
A big success story from one of Edie’s clients.
Edie Weintraub’s upcoming projects and her desire to see more women in commercial real estate.

Connect with Amy Calandrino here:

Beyond Commercial

Connect with Edie Weintraub:

Edie Everywhere

Women in Restaurants

Women in Restaurants on Instagram

Hustle & Heart Podcast

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About the Podcast

Performance Mindset - Peak Performance & Mindset Strategies for Leaders, Executives, Entrepreneurs

Peak Performance & Mindset Strategies for Leaders, Executives, Entrepreneurs

After more than a decade serving business owners and investors, Amy Calandrino and the team at Beyond Commercial has discovered that our most successful clients have a performance mindset driving them to gain a competitive edge over others in the marketplace. Through helping our clients to execute data-driven decisions, we've found that it's about so much more than property in being successful. Often self-limiting beliefs coupled with lack of information can hinder one's performance in business and investments. By having the right support invested in your success and rigorous follow through by the entrepreneur, creating exponential wealth is possible. The objective of the Performance Mindset series is to not only share insights from our most successful entrepreneur clients and other thought leaders, but also share business and commercial real estate trends. If you want to grow, you're tuning into the right show!

About your host

Amy Calandrino

I thrive on meeting clients face-to-face, shaking hands, and helping them achieve their short and long-term goals. For me, it's all about the personal touch combined with a strategic lens. I get great satisfaction from finding the best space and maximizing returns for my clients. But BEYOND the transaction, what truly drives me is developing personalized strategies to help them build wealth.

My clients and colleagues describe me as having both head and heart. I’ve earned CCIM and SIOR designations, and Beyond Commercial is a certified Woman-Owned Business Enterprise (WBE) and Woman-Owned Small Business (WOSB). I’m recognized as a key influencer in the industry.

Developing ongoing relationships and seeing my clients thrive is what truly drives me. Business owners and investors benefit from my extensive knowledge of inventories, trends, and space. While I have a hyper-local focus in Winter Park and Greater Orlando, I have global reach through alliances with other boutique brokerages and the Commercial Real Estate Supplier Diversity Alliance (CRESDA).

While Central Florida is home, I developed an affinity for Winter Park while earning my degree at Rollins College. Its charm reminds me of my New England roots. Today, I feel blessed to serve many of the area’s businesses and property owners. I also contribute to the community as a Park Avenue District Board member, part of the Main Street America program.

Beyond my work at Beyond Commercial, I'm involved in initiatives that align with my professional and personal aspirations. Alongside my husband Phil, I co-founded the Calandrino Foundation to inspire entrepreneurship, starting with our youth. I’m also passionate about sharing insights through my Performance Mindset podcast, where I engage in thought-provoking conversations with fellow business leaders.

My upcoming book, From Perfect to Real: Embracing Authenticity for Peak Performance, will chronicle my personal struggles, professional journey, and the SPORT Success System® I developed for achieving peak performance.

While providing above-and-beyond service is a priority, my greatest loves are my faith and family. Phil and I cherish raising our two lively children. In my downtime, I also enjoy a round of golf or running a 5k.

The team at Beyond Commerical and I are ready to serve you above and BEYOND. Connect with us today!