Episode 55

Office Space Isn't Dead with Ken Ashley

Published on: 22nd May, 2024

On today’s episode of the Performance Mindset podcast, Amy interviews Ken Ashley, a senior director at Cushman & Wakefield and an expert in tenant representation. Ken is a trusted advisor to many Fortune 500 companies. He is also the founder of the CREi Summit and the innovator behind CREi Plus platforms, which foster and facilitate connections between those in the commercial real estate field. Ken is committed to the commercial real estate industry, and his ability to forge relationships in real life and online is second to none.

In this episode, you’ll hear:

  1. What CREi is, its seven lists, and Ken Ashley’s role as Editor-in-Chief.
  2. Marketing’s importance in commercial real estate and the philosophy that iron sharpens iron.
  3. What attending the CREi Summit offers its attendees and how CREi fills the gaps between conferences with an online community.
  4. Ken Ashley’s advice for someone who wants to get into commercial real estate today.
  5. Utilizing market data when you meet with executives to ask intelligent questions about their industry and segment.
  6. The 70/30 principle,  the Mackay 66 customer profile, and the FORD method.
  7. Why the need for office space isn’t dead and where Ken thinks it’s going in the future.
  8. Creating a community around office spaces and thinking about them differently.
  9. The benefits of being physically present in an office and what business owners should consider if they plan to expand their spaces.
  10. Building a strong network and relationships to create positive influences, invest in others, and solve problems.
  11. Using the Pareto principle as a gutter guard for your time.
  12. Doing what you have to do to build your business—even if it means a second job.

Connect with Amy Calandrino here:

Beyond Commercial

Amy Calandrino

Connect with Ken Ashley:

CREi Summit

Cushman & Wakefield

LinkedIn

Instagram

Email

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About the Podcast

Performance Mindset - Peak Performance & Mindset Strategies for Leaders, Executives, Entrepreneurs
Peak Performance & Mindset Strategies for Leaders, Executives, Entrepreneurs
After more than a decade serving business owners and investors, Amy Calandrino and the team at Beyond Commercial has discovered that our most successful clients have a performance mindset driving them to gain a competitive edge over others in the marketplace. Through helping our clients to execute data-driven decisions, we've found that it's about so much more than property in being successful. Often self-limiting beliefs coupled with lack of information can hinder one's performance in business and investments. By having the right support invested in your success and rigorous follow through by the entrepreneur, creating exponential wealth is possible. The objective of the Performance Mindset series is to not only share insights from our most successful entrepreneur clients and other thought leaders, but also share business and commercial real estate trends. If you want to grow, you're tuning into the right show!

About your host

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Amy Calandrino

I thrive on meeting clients face-to-face, shaking hands, and helping them achieve their short and long-term goals. For me, it's all about the personal touch combined with a strategic lens. I get great satisfaction from finding the best space and maximizing returns for my clients. But BEYOND the transaction, what truly drives me is developing personalized strategies to help them build wealth.

My clients and colleagues describe me as having both head and heart. I’ve earned CCIM and SIOR designations, and Beyond Commercial is a certified Woman-Owned Business Enterprise (WBE) and Woman-Owned Small Business (WOSB). I’m recognized as a key influencer in the industry.

Developing ongoing relationships and seeing my clients thrive is what truly drives me. Business owners and investors benefit from my extensive knowledge of inventories, trends, and space. While I have a hyper-local focus in Winter Park and Greater Orlando, I have global reach through alliances with other boutique brokerages and the Commercial Real Estate Supplier Diversity Alliance (CRESDA).

While Central Florida is home, I developed an affinity for Winter Park while earning my degree at Rollins College. Its charm reminds me of my New England roots. Today, I feel blessed to serve many of the area’s businesses and property owners. I also contribute to the community as a Park Avenue District Board member, part of the Main Street America program.

Beyond my work at Beyond Commercial, I'm involved in initiatives that align with my professional and personal aspirations. Alongside my husband Phil, I co-founded the Calandrino Foundation to inspire entrepreneurship, starting with our youth. I’m also passionate about sharing insights through my Performance Mindset podcast, where I engage in thought-provoking conversations with fellow business leaders.

My upcoming book, From Perfect to Real: Embracing Authenticity for Peak Performance, will chronicle my personal struggles, professional journey, and the SPORT Success System® I developed for achieving peak performance.

While providing above-and-beyond service is a priority, my greatest loves are my faith and family. Phil and I cherish raising our two lively children. In my downtime, I also enjoy a round of golf or running a 5k.

The team at Beyond Commerical and I are ready to serve you above and BEYOND. Connect with us today!