Episode 55

Office Space Isn't Dead with Ken Ashley

Published on: 22nd May, 2024

On today’s episode of the Performance Mindset podcast, Amy interviews Ken Ashley, a senior director at Cushman & Wakefield and an expert in tenant representation. Ken is a trusted advisor to many Fortune 500 companies. He is also the founder of the CREi Summit and the innovator behind CREi Plus platforms, which foster and facilitate connections between those in the commercial real estate field. Ken is committed to the commercial real estate industry, and his ability to forge relationships in real life and online is second to none.

In this episode, you’ll hear:

  1. What CREi is, its seven lists, and Ken Ashley’s role as Editor-in-Chief.
  2. Marketing’s importance in commercial real estate and the philosophy that iron sharpens iron.
  3. What attending the CREi Summit offers its attendees and how CREi fills the gaps between conferences with an online community.
  4. Ken Ashley’s advice for someone who wants to get into commercial real estate today.
  5. Utilizing market data when you meet with executives to ask intelligent questions about their industry and segment.
  6. The 70/30 principle,  the Mackay 66 customer profile, and the FORD method.
  7. Why the need for office space isn’t dead and where Ken thinks it’s going in the future.
  8. Creating a community around office spaces and thinking about them differently.
  9. The benefits of being physically present in an office and what business owners should consider if they plan to expand their spaces.
  10. Building a strong network and relationships to create positive influences, invest in others, and solve problems.
  11. Using the Pareto principle as a gutter guard for your time.
  12. Doing what you have to do to build your business—even if it means a second job.

Connect with Amy Calandrino here:

Beyond Commercial

Amy Calandrino

Connect with Ken Ashley:

CREi Summit

Cushman & Wakefield




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About the Podcast

Performance Mindset
Realizing Excellence in Business and Commercial Real Estate
After more than a decade serving business owners and investors, Amy Calandrino and the team at Beyond Commercial has discovered that our most successful clients have a performance mindset driving them to gain a competitive edge over others in the marketplace. Through helping our clients to execute data-driven decisions, we've found that it's about so much more than property in being successful. Often self-limiting beliefs coupled with lack of information can hinder one's performance in business and investments. By having the right support invested in your success and rigorous follow through by the entrepreneur, creating exponential wealth is possible. The objective of the Performance Mindset series is to not only share insights from our most successful entrepreneur clients and other thought leaders, but also share business and commercial real estate trends. If you want to grow, you're tuning into the right show!

About your host

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Amy Calandrino

Amy Calandrino, CCIM is the Founding Principal of Beyond Commercial, a Certified Women Business Enterprise (WBE) and Women Owned Small Business (WOSB) certified commercial real estate firm. Amy leads a team of commercial real estate experts who deliver tremendous value to business owners and investors across all asset classes.

Amy’s clientele includes local, regional, national, and international companies in a wide range of industries and numerous private investors and family offices. Her reputation as a fierce, results-driven dealmaker in sales, leasing, and investment transactions helps to achieve her client’s goals through winning bidding wars or otherwise accomplishing what others often cannot.

Currently, Amy is the Immediate Past President of Florida CCIM Chapter's Central District, Immediate Past President of the Winter Park Chamber of Commerce Leadership Winter Park Alumni Council, Representative on the Winter Park Chamber of Commerce’s Board of Directors, Associate Member of the Manufacturers Association of Central Florida (MACF), and Board Member on Seacoast Bank’s Central Florida Community Board. Amy also supports many community organizations including Valencia College’s Foundation, the Victim Service Center of Central Florida, Easterseals Florida, and Inspire of Central Florida. Since Amy finds fulfillment helping others to achieve success, her philanthropic efforts are focused on organizations aligned with her personal mission.

Amy’s recent accolades include: 2021 “Winter Park Magazine” People to Watch; 2021 “Orlando Business Journal” Women Who Mean Business; 2021 #CREi Top LinkedIn Influencers in Commercial Real Estate; 2020 Orlando Regional REALTORS® Association (ORRA) Young Professional Network “20 Under 40” Rising Star; 2020 Globe St. Real Estate Forum “Fifty Under 40” Commercial Real Estate Professional; 2019 Connect CRE Next Generation Award; 2019 Winter Park Chamber of Commerce Winter Park Champion of the Year nominee; 2019 ORRA Good Neighbor Award Recipient; and 2018 & 2019 Central Florida Association of REALTORS® Circle of Achievement Award.

Amy lives in the Winter Park / Maitland area with her husband Phil who is a well-respected business attorney and CEO of Forward Law Firm, toddler son Giovanni “Gio”, baby daughter Giulietta “Giulie”, and Duke the whippet (@DukeWhippet). Amy enjoys cooking, knitting, traveling, reading, golfing, playing poker, and spending quality time with loved ones. For more information about Amy, visit www.amycalandrino.com