Episode 52

Commitment, Conviction, and Consistency with Rod Santomassimo

Published on: 10th April, 2024

On this episode of the Performance Mindset podcast, Amy interviews Rod Santomassimo, president of The Massimo Group in Cary, North Carolina. The Massimo Group is a coaching organization with more than 30 coaches focused on helping individuals in commercial real estate, including brokers, mortgage brokers, and bankers, build the businesses and lives they desire. Rod has been a coach for the past 15 years.

Rod and Amy’s conversation encompasses mindset, a continual devotion to learning, and the three Cs successful people have in common. You’ll also hear how Rod assesses each client’s personality to coach them for their best results, why AI isn’t going away, how you should learn how to implement it into your business, and the value of accountability and community as you work toward your goals.

In this episode, you’ll hear:

  1. Mindset, a continual devotion to learning, and how those two things contribute to personal growth.
  2. What the Massimo Group is and how it began on a plastic table in his living room during the Great Recession.
  3. Rod’s devotion to never work for someone else again and why that mindset carried him through the tough times.
  4. The three Cs successful people have in common: commitment, conviction, and consistency.
  5. How Rod assesses each client’s personality to coach them for the best results and helps them adjust their tendencies to move forward.
  6. Implementing AI into your real estate strategy and learning how it can work for you.
  7. The future vision of yourself and where you’re going to avoid being stuck.
  8. Accountability, its necessity in great coaching, and the value of community.
  9. How curiosity can get you out of a professional rut.
  10. Metrics for measuring success in your personal and professional lives.
  11. The importance of being yourself.

Connect with Amy Calandrino here:

Beyond Commercial

Amy Calandrino

Connect with Rod Santomassimo:



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About the Podcast

Performance Mindset
Realizing Excellence in Business and Commercial Real Estate
After more than a decade serving business owners and investors, Amy Calandrino and the team at Beyond Commercial has discovered that our most successful clients have a performance mindset driving them to gain a competitive edge over others in the marketplace. Through helping our clients to execute data-driven decisions, we've found that it's about so much more than property in being successful. Often self-limiting beliefs coupled with lack of information can hinder one's performance in business and investments. By having the right support invested in your success and rigorous follow through by the entrepreneur, creating exponential wealth is possible. The objective of the Performance Mindset series is to not only share insights from our most successful entrepreneur clients and other thought leaders, but also share business and commercial real estate trends. If you want to grow, you're tuning into the right show!

About your host

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Amy Calandrino

Amy Calandrino, CCIM is the Founding Principal of Beyond Commercial, a Certified Women Business Enterprise (WBE) and Women Owned Small Business (WOSB) certified commercial real estate firm. Amy leads a team of commercial real estate experts who deliver tremendous value to business owners and investors across all asset classes.

Amy’s clientele includes local, regional, national, and international companies in a wide range of industries and numerous private investors and family offices. Her reputation as a fierce, results-driven dealmaker in sales, leasing, and investment transactions helps to achieve her client’s goals through winning bidding wars or otherwise accomplishing what others often cannot.

Currently, Amy is the Immediate Past President of Florida CCIM Chapter's Central District, Immediate Past President of the Winter Park Chamber of Commerce Leadership Winter Park Alumni Council, Representative on the Winter Park Chamber of Commerce’s Board of Directors, Associate Member of the Manufacturers Association of Central Florida (MACF), and Board Member on Seacoast Bank’s Central Florida Community Board. Amy also supports many community organizations including Valencia College’s Foundation, the Victim Service Center of Central Florida, Easterseals Florida, and Inspire of Central Florida. Since Amy finds fulfillment helping others to achieve success, her philanthropic efforts are focused on organizations aligned with her personal mission.

Amy’s recent accolades include: 2021 “Winter Park Magazine” People to Watch; 2021 “Orlando Business Journal” Women Who Mean Business; 2021 #CREi Top LinkedIn Influencers in Commercial Real Estate; 2020 Orlando Regional REALTORS® Association (ORRA) Young Professional Network “20 Under 40” Rising Star; 2020 Globe St. Real Estate Forum “Fifty Under 40” Commercial Real Estate Professional; 2019 Connect CRE Next Generation Award; 2019 Winter Park Chamber of Commerce Winter Park Champion of the Year nominee; 2019 ORRA Good Neighbor Award Recipient; and 2018 & 2019 Central Florida Association of REALTORS® Circle of Achievement Award.

Amy lives in the Winter Park / Maitland area with her husband Phil who is a well-respected business attorney and CEO of Forward Law Firm, toddler son Giovanni “Gio”, baby daughter Giulietta “Giulie”, and Duke the whippet (@DukeWhippet). Amy enjoys cooking, knitting, traveling, reading, golfing, playing poker, and spending quality time with loved ones. For more information about Amy, visit www.amycalandrino.com