Episode 35

Empowering Women in CRE with Sarah Malcolm

Published on: 19th July, 2023

On today’s episode of the Performance Mindset podcast, Amy welcomes Sarah Malcolm to the show. Sarah is a fellow Power Beacon and a part of the Commercial Real Estate Influencers Summit. She is a founder and Executive Vice President Managing Director of Quiet Valor, an ad agency servicing tech, biotech, real estate, and healthcare companies. Sarah takes brands with zero traction and builds them into something incredible. She pours her energy into all the companies she’s worked with since her company's founding.

Sarah is in the Top 25 Women Founders in Commercial Real Estate as of 2022 and a member of CREi. Her gift is building authentic relationships through the latest digital marketing innovation, making her a sought-out industry voice. Her passion lies in bringing together people in new ways, which has won her awards and captured the attention of Forbes, where she is a featured contributor.

In this episode, you’ll hear:

  1. Sarah’s background and how she transitioned into commercial real estate and started Quiet Valor.
  2. Why she finds it important to connect on a personal level with her clients, and how that allows her to understand their brand.
  3. What the CREi Summit means to her and the industry overall.
  4. The Power Beacons, what the group does for women in commercial real estate, and why it’s special.
  5. Quiet Valor’s origin story, the company’s goals, and how Sarah develops authentic relationships with her clients.
  6. Trends Sarah has identified in successful businesses and how you can replicate that in your own business.
  7. Why leadership and the social media voice in a company need to align with the company’s values and branding.
  8. How Sarah Malcolm balances running a business with her family life.
  9. Her advice for women leaders, founders, and entrepreneurs.

Connect with Amy Calandrino here:

Beyond Commercial

CREi Summit


Connect with Sarah Malcolm:

LinkedIn

sarah@quietvalor.com

Twitter

Instagram

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About the Podcast

The Performance Mindset Show
Insights for high performers in business, leadership, and real estate.
The Performance Mindset Show is where high achievers come to grow. Hosted by commercial real estate advisor, entrepreneur, and author Amy Calandrino, each episode dives into the habits, strategies, and stories that help leaders think bigger, perform better, and build meaningful success in business and life.

Amy sits down with trailblazers across commercial real estate, entrepreneurship, investing, health, and personal development to uncover how they overcame obstacles, scaled their impact, and created lives built on intention. These conversations are honest, inspiring, and filled with practical insights you can apply immediately.

Whether you're a business owner, creator, investor, or someone who wants to operate at a higher level, this show will help you strengthen your mindset, sharpen your skills, and stay focused on what matters most.

If you want to grow, you’re in the right place.

About your host

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Amy Calandrino

Amy Calandrino, SIOR, CCIM, is a Director at Cushman & Wakefield with deep experience representing small and mid-sized businesses, family enterprises, and private investors throughout Central Florida and beyond. She is known for being a thoughtful listener, a creative problem-solver, and a strategic advisor who helps clients make informed decisions that support both their business goals and long-term wealth creation.

With a career rooted in guiding entrepreneurs and families through pivotal real estate moments, Amy brings clarity, structure, and actionable strategy to every assignment. She has completed hundreds of transactions across office, flex, and retail properties, and clients rely on her strong command of market trends, valuations, and space needs particularly within Winter Park and Greater Orlando. Her experience is backed by the SIOR and CCIM designations, reflecting her commitment to expertise and excellence in the industry.

In addition to her advisory work, Amy is the author of From Perfect to Real: Ditch Perfection, Shift Your Mindset, and Thrive on Your Terms, where she shares her SPORT Success System® for high performance. She is also the host of The Performance Mindset Show, a podcast featuring candid conversations with leaders in business, real estate, and entrepreneurship.

Committed to strengthening her community, Amy co-founded the Calandrino Foundation with her husband, Phil, to equip youth with the skills and mindset needed for entrepreneurship and financial empowerment. She also serves on the Park Avenue District Board in Winter Park.

Amy lives in Central Florida with her family. Outside of work, she enjoys golf, running, and staying active with her two children. Her faith, family, and dedication to helping others grow continue to guide her both personally and professionally.