Episode 47

CRE Real Talk with Eddie Gonzalez & Aviva Sonenreich

Published on: 31st January, 2024

Today on the Performance Mindset podcast, Amy sits down with her friends and colleagues, Eddie Gonzalez and Aviva Sonenreich, for a lively conversation about commercial real estate, customer service, and creating a brand in the marketplace. Amy, Eddie, and Aviva met at the CREi Summit and have kept in touch ever since.

Eddie Gonzalez is a Phoenix-based commercial real estate broker at Cre8 Advisors who prides himself on knowing the Central Phoenix area. He has a strong customer service background and led the front-drive team at the Ritz Carlton Phoenix from 2002-2015. 

Aviva Sonenreich is a managing broker for Denver-based Warehouse Hotline. Denver-born and raised, Aviva helps warehouse and business owners maximize their properties in the ways that suit them best. She is also a member of the Forbes Real Estate Council.

In this episode, you’ll hear:

  1. The story behind how Amy met Eddie Gonzalez and Aviva Sonenreich at the CREi Summit.
  2. Maintaining authenticity on social media and providing value to others from those platforms as effective marketing.
  3. The challenges that can arise from being a constant presence on social media.
  4. When to say no to a commercial real estate transaction and how to know when to say no.
  5. Offering exceptional customer service to build client relationships in conjunction with a solid work ethic.
  6. Why people who work in service should consider sales as their next career because people remember how you make them feel.
  7. The impact you can make with a closing gift to your clients.
  8. The value of a well-positioned brand in the marketplace.
  9. Training new employees and retention rates in commercial real estate.
  10. The properties Amy, Eddie, and Aviva would buy if they could buy any property in the world.
  11. Safety tips for showing properties.

Connect with Amy Calandrino here:

Beyond Commercial

CREi Summit

Connect with Eddie Gonzalez:


Cre8 Advisors


Connect with Aviva Sonenreich:


Warehouse Hotline


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About the Podcast

Performance Mindset
Realizing Excellence in Business and Commercial Real Estate
After more than a decade serving business owners and investors, Amy Calandrino and the team at Beyond Commercial has discovered that our most successful clients have a performance mindset driving them to gain a competitive edge over others in the marketplace. Through helping our clients to execute data-driven decisions, we've found that it's about so much more than property in being successful. Often self-limiting beliefs coupled with lack of information can hinder one's performance in business and investments. By having the right support invested in your success and rigorous follow through by the entrepreneur, creating exponential wealth is possible. The objective of the Performance Mindset series is to not only share insights from our most successful entrepreneur clients and other thought leaders, but also share business and commercial real estate trends. If you want to grow, you're tuning into the right show!

About your host

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Amy Calandrino

Amy Calandrino, CCIM is the Founding Principal of Beyond Commercial, a Certified Women Business Enterprise (WBE) and Women Owned Small Business (WOSB) certified commercial real estate firm. Amy leads a team of commercial real estate experts who deliver tremendous value to business owners and investors across all asset classes.

Amy’s clientele includes local, regional, national, and international companies in a wide range of industries and numerous private investors and family offices. Her reputation as a fierce, results-driven dealmaker in sales, leasing, and investment transactions helps to achieve her client’s goals through winning bidding wars or otherwise accomplishing what others often cannot.

Currently, Amy is the Immediate Past President of Florida CCIM Chapter's Central District, Immediate Past President of the Winter Park Chamber of Commerce Leadership Winter Park Alumni Council, Representative on the Winter Park Chamber of Commerce’s Board of Directors, Associate Member of the Manufacturers Association of Central Florida (MACF), and Board Member on Seacoast Bank’s Central Florida Community Board. Amy also supports many community organizations including Valencia College’s Foundation, the Victim Service Center of Central Florida, Easterseals Florida, and Inspire of Central Florida. Since Amy finds fulfillment helping others to achieve success, her philanthropic efforts are focused on organizations aligned with her personal mission.

Amy’s recent accolades include: 2021 “Winter Park Magazine” People to Watch; 2021 “Orlando Business Journal” Women Who Mean Business; 2021 #CREi Top LinkedIn Influencers in Commercial Real Estate; 2020 Orlando Regional REALTORS® Association (ORRA) Young Professional Network “20 Under 40” Rising Star; 2020 Globe St. Real Estate Forum “Fifty Under 40” Commercial Real Estate Professional; 2019 Connect CRE Next Generation Award; 2019 Winter Park Chamber of Commerce Winter Park Champion of the Year nominee; 2019 ORRA Good Neighbor Award Recipient; and 2018 & 2019 Central Florida Association of REALTORS® Circle of Achievement Award.

Amy lives in the Winter Park / Maitland area with her husband Phil who is a well-respected business attorney and CEO of Forward Law Firm, toddler son Giovanni “Gio”, baby daughter Giulietta “Giulie”, and Duke the whippet (@DukeWhippet). Amy enjoys cooking, knitting, traveling, reading, golfing, playing poker, and spending quality time with loved ones. For more information about Amy, visit www.amycalandrino.com