Episode 47
CRE Real Talk with Eddie Gonzalez & Aviva Sonenreich
Today on the Performance Mindset podcast, Amy sits down with her friends and colleagues, Eddie Gonzalez and Aviva Sonenreich, for a lively conversation about commercial real estate, customer service, and creating a brand in the marketplace. Amy, Eddie, and Aviva met at the CREi Summit and have kept in touch ever since.
Eddie Gonzalez is a Phoenix-based commercial real estate broker at Cre8 Advisors who prides himself on knowing the Central Phoenix area. He has a strong customer service background and led the front-drive team at the Ritz Carlton Phoenix from 2002-2015.
Aviva Sonenreich is a managing broker for Denver-based Warehouse Hotline. Denver-born and raised, Aviva helps warehouse and business owners maximize their properties in the ways that suit them best. She is also a member of the Forbes Real Estate Council.
In this episode, you’ll hear:
- The story behind how Amy met Eddie Gonzalez and Aviva Sonenreich at the CREi Summit.
- Maintaining authenticity on social media and providing value to others from those platforms as effective marketing.
- The challenges that can arise from being a constant presence on social media.
- When to say no to a commercial real estate transaction and how to know when to say no.
- Offering exceptional customer service to build client relationships in conjunction with a solid work ethic.
- Why people who work in service should consider sales as their next career because people remember how you make them feel.
- The impact you can make with a closing gift to your clients.
- The value of a well-positioned brand in the marketplace.
- Training new employees and retention rates in commercial real estate.
- The properties Amy, Eddie, and Aviva would buy if they could buy any property in the world.
- Safety tips for showing properties.
Connect with Amy Calandrino here:
Connect with Eddie Gonzalez:
Connect with Aviva Sonenreich:
