Episode 47

CRE Real Talk with Eddie Gonzalez & Aviva Sonenreich

Today on the Performance Mindset podcast, Amy sits down with her friends and colleagues, Eddie Gonzalez and Aviva Sonenreich, for a lively conversation about commercial real estate, customer service, and creating a brand in the marketplace. Amy, Eddie, and Aviva met at the CREi Summit and have kept in touch ever since.

Eddie Gonzalez is a Phoenix-based commercial real estate broker at Cre8 Advisors who prides himself on knowing the Central Phoenix area. He has a strong customer service background and led the front-drive team at the Ritz Carlton Phoenix from 2002-2015. 

Aviva Sonenreich is a managing broker for Denver-based Warehouse Hotline. Denver-born and raised, Aviva helps warehouse and business owners maximize their properties in the ways that suit them best. She is also a member of the Forbes Real Estate Council.

In this episode, you’ll hear:


  1. The story behind how Amy met Eddie Gonzalez and Aviva Sonenreich at the CREi Summit.
  2. Maintaining authenticity on social media and providing value to others from those platforms as effective marketing.
  3. The challenges that can arise from being a constant presence on social media.
  4. When to say no to a commercial real estate transaction and how to know when to say no.
  5. Offering exceptional customer service to build client relationships in conjunction with a solid work ethic.
  6. Why people who work in service should consider sales as their next career because people remember how you make them feel.
  7. The impact you can make with a closing gift to your clients.
  8. The value of a well-positioned brand in the marketplace.
  9. Training new employees and retention rates in commercial real estate.
  10. The properties Amy, Eddie, and Aviva would buy if they could buy any property in the world.
  11. Safety tips for showing properties.


Connect with Amy Calandrino here:

Beyond Commercial

CREi Summit



Connect with Eddie Gonzalez:

LinkedIn

Cre8 Advisors

Instagram


Connect with Aviva Sonenreich:

LinkedIn

Warehouse Hotline

Instagram

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About the Podcast

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The Performance Mindset Show
Insights for high performers in business, leadership, and real estate.

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About your host

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Amy Calandrino

Amy Calandrino, SIOR, CCIM, is a Director at Cushman & Wakefield with deep experience representing small and mid-sized businesses, family enterprises, and private investors throughout Central Florida and beyond. She is known for being a thoughtful listener, a creative problem-solver, and a strategic advisor who helps clients make informed decisions that support both their business goals and long-term wealth creation.

With a career rooted in guiding entrepreneurs and families through pivotal real estate moments, Amy brings clarity, structure, and actionable strategy to every assignment. She has completed hundreds of transactions across office, flex, and retail properties, and clients rely on her strong command of market trends, valuations, and space needs particularly within Winter Park and Greater Orlando. Her experience is backed by the SIOR and CCIM designations, reflecting her commitment to expertise and excellence in the industry.

In addition to her advisory work, Amy is the author of From Perfect to Real: Ditch Perfection, Shift Your Mindset, and Thrive on Your Terms, where she shares her SPORT Success System® for high performance. She is also the host of The Performance Mindset Show, a podcast featuring candid conversations with leaders in business, real estate, and entrepreneurship.

Committed to strengthening her community, Amy co-founded the Calandrino Foundation with her husband, Phil, to equip youth with the skills and mindset needed for entrepreneurship and financial empowerment. She also serves on the Park Avenue District Board in Winter Park.

Amy lives in Central Florida with her family. Outside of work, she enjoys golf, running, and staying active with her two children. Her faith, family, and dedication to helping others grow continue to guide her both personally and professionally.